Esteemed candidates - one view (http://www.flickr.com/photos/outlaw_artist/)

“Many forms of Government have been tried, and will be tried in this world of sin and woe. No one pretends that democracy is perfect or all-wise. Indeed, it has been said that democracy is the worst form of government except all those other forms that have been tried from time to time.”

Sir Winston Churchill,
Hansard, November 11, 1947
          British politician (1874 – 1965)


About 25 days to go.  Will we survive? 

Well, of course we will!  Hasn’t it been fascinating and enlightening and frustrating and dumbfounding all at the same time?  The fiscal and economic crisis come to light in recent weeks has been especially challenging. 

Many experts believe the breadth and depth of the economic challenges would have been manageable but for fear and panic driven by uncertainty.  While there are massive challenges out there, driven by questionable policies and greed, I have to wonder if there would be so much uncertainy but for a Presidential campaign with no incumbent and two candidates running against whatever the prior administration had done. 

Both candidates are trying to define their core equity, the value they will bring to the American people and the world, as being the ability to change all that is wrong.  So, of course, all needs to be wrong.

Anyway, PR professionals, and we at Vehr Communications, have and will continue to learn a lot from this Presidential contest.  Not surprisingly, there is no better example of how, why, when and what candidates communicate being at the core of their success or failure. 

Perhaps of equal importance, and what may distinguish campaign 2008 (and 2007 and 2006) from any other in our past, is how, why, when and what the communities of communicators did with what the candidates did or said.

Whether CNN, FOX, NBC, ABC, CBS, CNBC, NPR, BBC or any others, to their analysts, experts, advisors and other talking heads, to bloggers and online communities that have swelled up around candidates and special interests, what they say is almost as important as what the candidates say.

I am convinced that the debates don’t matter as much as how they are dissected and spun by others after the fact.  SNL’s Tina Fey is so good as Sarah Palin, that it wouldn’t surprise me if most Americans really do think Governor Palin was disappointed that there wasn’t a talent contest in her debate with Senator Biden.

PR professionals are learning more about how new online communications and community building tools will help corporations, communities and non-profit organizations grow, preserve and protect their reputation and develop, maintain and strengthen relationships. 

The speed of need for these new and better developed tools may seldom be as great as in a Presidential election, but the need will still be there.  So, that’s one bit of good to come from this grueling campaign.