voters1It’s Election Day in America.  Finally.  By the time the day ends, we’ll have a new President. 

Many project record turnouts.  Long lines for voting (see left).  History in the making.  It sure felts that way to me when I voted this a.m. 

The impact of the Presidential Election down-ballot will be fascinating.  This Election’s long tail may dramatically and historically influence local and statewide races.

Today’s lead story in the New York Times (11.04.08) (Adam Nagourney) has much for professional communicators.  In reference to the 2008 Presidential contest, the second para. of the article reads:

“It has rewritten the rules on how to reach voters, raise money, organize supporters, manage the news media, track and mold public opinion, and wage – and withstand – political attacks, including many carried by blogs that did not exist four years ago.”

This is a must-read for all of us. 

Early voting in Ohio is a new phenomenom; first used earlier this year in the Primary Election.  It appears as if 30% (+/-) of votes were cast in this Election before today, beginning as early as September 30. 

The implications of this on campaign messaging (read: cost of campaigning) will be dramatic.  I, for one, will be very interested in learning more about who voted early, when they actually voted, whether they voted by mail-in ballot or went to an early voting location and, of course, for whom and what issues they tended to vote.

Election Day is always exciting for me.  None has been more exciting than this one.  The importance of the Presidential Election cannot be overstated. 

What we can learn about new ways to influence behavior and action through communications cannot be overlooked.