I was gobama-posteretting ready to post this morning about matters of interest for professional communicators – crisis communications, branding, use of social media, you know, that kind of stuff.

Then I read this article in this a.m.’s NYT (“How Obama tapped into social networks power” – David Carr), and I just had write about politics again. 

Well, sort of.  It’s still about what we do as communicators … how we use tools available to us to develop and manage reputations, build and strengthen relationships, all to deliver results that matter. 

Importantly, it’s also about how social media will help, and can hurt, just how we do that.  The Obama/Biden campaign was a tutorial, an open classroom, for all of us.  The article raises the specter that an Obama presidency may be another tutorial as well, but of a different sort.

Read this article.  We all know that the Obama/Biden campaign used social media to forever change presidential campaign politics.  It is expected that President Obama intends to use social media to govern as well.  

As we all know, relationships in today’s online world require nurturing, attention and speed.  Today’s online crowd can turn quickly on President Obama if promised change doesn’t come fast enough, at least fast enough for impatient online enthusiasts who signed on to the Obama/Biden campaign juggernaut.

“The mob, flush with victory, is at hand, but instead of pitchforks and lanterns, they have broadband and YouTube.  Like every other presidency, the Obama administration will have its battle with the media, but that may seem like patty-cake if it runs afoul of the self-publishing, self-organizing democracy it helped create – say, by delaying health care legislation or breaking a promise on taxes … That’s the thing about pipes today: they run both ways.”

In closing, and with deference to the Pogo cartoon of an earlier, pre-Internet era, “Yes, we have met Big Brother, the one who is always watching.  And Big Brother is us.”

NOTE:  After reading the NYT this morning, I sat down this afternoon with today’s WSJ.  In L. Gordon Crovitz’s Information Age column (“Can We Trust Anyone Over 30?”), he made essentially the same point as David Carr in the NYT article referenced above.  Among other insights, he adds, “…young people’s expectations also reflect digital values, which can include fast rejection of anything that smacks of spin or hypocrisy.”

This is all going to be fun, and educational, to watch.

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