crisis-communication-book1It can take a lifetime to build a reputation and minutes to destroy one.  All PR professionals know this.  Most business owners do as well. 

Sadly, too few are as prepared as they should be to deal with that crucial moment, that pending or actual crisis, that can jeopardize a reputation.

A new book will be released in the U.S. next month titled, Crisis Communication … practical strategies for reputation management and company survival.  It is available at Amazon.com.

I’m still pouring through it, but it shares case studies by many of my colleagues at IPREX firms around the world.  I strongly recommend it.

IPREX is a global partnership of nearly 70 PR firms.  It exists to enable global expertise to be applied locally.  This soon-to-be-published book is a great example of the benefit of shared experiences.

Post by Nick Vehr – 11.15.08

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