News this a.m. on the front page of the Wall Street Journal (page 1 – Ellen Byron) about a P&G / Google employee swap that has been going on for months.  Fascinating story.P&G and Google Employee Swap discussed in 11.19.08 Wall Street Journal (Page 1)

At Vehr Communications, we’re primarily B2B, for now.  However, any news about P&G, the world’s leading consumer products company, in this town (Cincinnati) is, well, news.  When it involves an innovation with Google, it’s really news. 

This is a must read for professional communicators with a deep interest in the Web 2.0 world and its influence on what we do every day for our clients. 

For those of us who like to think we know it all, or at least a little, it is refreshing to read about how some Google staffers were surprised at things P&Ger’s considered marketing basics, and vice versa.

Of course, the big long term play here is what it means for the world’s largest advertiser to be co-learning, co-cultivating, co-mingling and collaborating with the planet’s online advertising behemoth. 

From the P&G perspective, former P&G global marketing officer, who was involved in starting this swap program, summed it up in the article when he asked, “How does a brand morph from one-way to two-way communication with the consumer?”

All professional communicators either are, or should be, asking that same question.

Post by Nick Vehr – 11.19.08