A colleague inspired this post. 

You might ask, why would a decidedly unhip, middle-aged guy insert Beyonce’s latest video “Single Ladies (put a ring on it)” into a blog about professional communications.  Connect on the link above, watch it and then read on.

beyonceAround the office, we were talking about how many new media applications there are to support client programs and help them to better engage, manage and strengthen important relationships.  Better to tweet on Twitter, google on Google, link on LinkedIn, face-up on FaceBook, digg, bookmark on de.li.cious, dish on YouTube, blog or vlog … who knows how to decide?!?

A mentor once shared that when it’s all moving too fast, when you find yourself confused and your head is spinning, simplify … go back to the basics.

Well, that’s precisely what Beyonce did and it’s the latest, greatest, hottest new video (according to my daughters and co-workers).  A catchy phrase, good rythym, and minimalist B/W video of three women dancing who are clearly having fun doing it.

There are few, if any, complex camera movements.  There are even fewer fades and dissolves.  The location is not a beach, a mountaintop, or even the lunar surface.  They’re in a studio … dancing … in B/W … really, really dancing.  And, they’re having fun. 

Pretty basic stuff.  And, boy, does it work!

When my colleague mentioned this and suggested I post about it, I couldn’t pass it up.  It will help us to realize that our clients don’t need all the latest applications.  They need the ones that will help them to succeed.

Oh yeah, if you didn’t watch the video earlier, go back.  You really want to see it.

Post by Nick Vehr – 12.4.08

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