Get it? ... "Buzz" (Just trying to stay with the "cute and clever" theme.)

I have to admit that I thought some of these new social media buzzwords shared by Pete Blackshaw were clever and kind of cute.

We all know Pete in Cincinnati.  He’s also quite the social media expert with a column in AdAge.  Here’s the link to his blog post, and his recent article in AdAge, “Top 20 Labels, Buzzwords to Describe Our Curious Stampede to the Social-Media and Mobile Future.”

But, on to the fun stuff.  See if you can connect Pete’s buzzwords with their definitions that follow.  For the answers, go to Pete’s blog post:

  • Mobilenecking
  • Jack Ripper
  • Wiki Wart
  • Oedipost Complex
  • Apptosterone
  • Twitstop
  1. The curious neurosis that compels folks to sleep with their Blackberry or iPhone. The afflicted can’t stop checking — even in late hours — for responses to tweets or blog and Facebook posts.
  2. The alarming tendency to have our necks titled down or shifted sideways — ever glued to our mobile device. This anywhere, anyplace epidemic is increasingly common in cars, airplanes and crosswalks. Closely related to term “Eyevoidance,” where no one looks at anyone anymore.
  3. The device warriors who hog outlets anywhere they can find them — in the airport, via the USB port of a colleague’s computer, even a restaurant reservation desk. They get a charge from a charge.
  4. A bathroom detour from a meeting or conversation in order to check e-mail, Twitter or the latest and greatest via an app. (Swear on the Bible, I don’t do this … but I’m told lots of others do.)
  5. A bad piece of news or an embarrassing brand episode (e.g., an activist protest or a social-media campaign that backfired) that just won’t go away in a brand’s Wikipedia description. PR pros often give false hope to brands of removing the warts, but relentless Wikipedia editors put them right back.
  6. The mojo that fuels intense “mine’s bigger/better” conversation about mobile apps. “Dude, you got Bump, but I’ve got FourSquare.” Marketing techies are loaded with Apptosterone.

Of course, here’s the gimme … the one we all need from time-to-time!

  • Digital Detox: What we all need — at least in doses. As we’ve learned, total digital immersion has side effects. Let’s all pursue a roadmap for balance in 2010. 

Thanks, Pete.  Happy New Year.

Post by Nick Vehr – 1.14.10

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