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It’s February … the month of love!  So, we thought we’d share some thoughts on “link love” for those still in the hunt.

If SEO (search engine optimization) is important to your Web site’s success – AND IT IS! – then falling in “link love” is why you need to get all prettied-up for the party.

Of course, to fall in “link love” you need a little “link bait.”  What’s a player to do? 

Well, here’s a few ideas:

  • Pick a killer title: Like that little black dress on Saturday night, a good title will lure “link lovers” as Google crawls through and ranks your Web site.  Watch out, though, you can’t be disingenuous.  Make sure your killer title is relevant to your content or you’ll be cast-aside.
  • Develop good content:  Make sure that you provide interesting and relevant content.  You may set the hook with a killer title, but to reel them in you need serious game.
  • Looks really do matter:  Hard to read fonts, spelling errors, overly-digitized photos, and more, can turn suitors away.
  • Leverage social networks:  Curling up at home on Saturday with a book or a movie is no way to make new friends … you have to be out there.  Post to sites like Digg and StumbleUpon and share with your Facebook, Twitter and YouTube networks.
  • “Link Love” is a two-way street: You have to give in order to get.  So, make sure you give a nod to the sites you find interesting and resourceful.

Remember, February is for lovers.  Apply a little of that passion to your online presence and maybe you’ll find true happiness.

Post by Nick Vehr – 2.1.10