After six weeks of canned sound bites and verbal gaffes (courtesy of BP’s Tony Hayward) regarding the Gulf Coast oil spill, I’d like to extend a sincere thanks to President Obama for getting real in an interview with the “Today” show’s Matt Lauer.  Obama said he has been talking with Gulf Coast fishermen and various experts about the spill because “they potentially have the best answers, so I know whose ass to kick.”

While I wouldn’t want a president to deliver the State of the Union laced with profanity, a little candor replaces decorum nicely in some situations.  This oil spill is an enormous mess with no end in sight and Obama’s comment effectively sums up the sentiments of the American people.  Sometimes, the most effective communications are those that legitimize feelings, even if they don’t solve problems.

However, there is a limit to how “real” a president should be: Exhibit A.  (Whoomp! There it is.)

Posted by Katie Denis, Account Executive (@katiefoxdenis)

The views expressed in this post (especially this post) are mine alone and do not reflect the views of Vehr Communications, LLC.